Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Don't miss ASAE's Technology Conference in February

January 27, 2010

ASAE’s Annual Technology Conference is February 10-12, 2010, at the Walter E Washington Convention Center in Washington, DC. You can […]

Less work now means more work later

January 26, 2010

Very often I learn my clients are managing data in a way that is “easier” for now, but winds up […]

Another great idea from an AMS vendor

January 8, 2010

I like to give props to association management software (AMS) vendors when they do something really smart. Here’s another great […]

What Question Would You Ask an AMS Software CEO?

January 5, 2010

On Tuesday, January 26, 2010, I’ll be moderating a panel of three association software CEOs for ASAE’s Online Conference for […]

Nonprofit seeks Knowledge Management Director

December 17, 2009

One of my clients, BIO Ventures for Global Health, is seeking a director of Knowledge Management. The  listing follows. If […]

CDC Software acquires gomembers

December 8, 2009

CDC Software has purchased gomembers, an AMS provider. You can read more about the acquisition here. There has been a […]

Amazon Continues to Raise the Bar

December 3, 2009

I’m a huge fan of Amazon.com. I’ve been buying from them for years and have been an Amazon Prime member […]

Targeting your Audience

December 1, 2009

Twice in the past couple of weeks (with different groups) I’ve heard words to the effect of: “We want to […]

It's more like buying a Soloflex, rather than a car…

November 23, 2009

When I help clients through the process of purchasing a new association management system, the metaphor that often arises is […]

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