Two New Articles Posted

Two new articles have been posted to my website.

The first is The Untapped Sources of Business Intelligence. For many associations, useful behavioral data exists beyond what is typically managed in the AMS. And while this data may not be as easily accessible as the AMS data, it can provide valuable additional context about members and customers. It can also help identify those members and customers that have the highest level of engagement with your association.  Click here to read the article.

The second is Why Benchmarks Matter. If you don’t have benchmarks, you can’t measure progress. So what kinds of benchmarks make sense for managing data? Find out here. Click here to read the article.

Of course, if you’re already on my announcements list, you would have received notice of this new article right in your email box. Not signed up yet? Sign up here.

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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