I've Answered the Survey; Now What?

I hate surveys. I’ve made it clear to anyone who will listen that I only answer one-question surveys. If your survey has pages of questions, sorry, I ain’t answerin’. I practice what I preach by conducting only one-question (okay, technically three) surveys, like my “What’s plaguing associations” survey or my BI survey.

So I was pleased to receive from ASAE a three-question survey about my membership experience. They asked how important my membership is (very), how satisfied I am (somewhat), and how I rate my investment (excellent value).

So I answered. But now what? What will ASAE do with that information? I’m no statistician, but is there anything actionable from a survey this brief and general?

The objecive of my one-question surveys is to get a general sense of the market about a specific topic (e.g., what kind of database issues associations are facing). It’s purely qualitative. But with ASAE’s survey, I’m not sure what they can learn from these ratings.

So before you ask your members or customers to complete a survey, be sure you can answer this question: “Once we get the answers to our survey, what will we do with that information?”

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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