Blog: Wes’s thoughts, articles, and insights

My most recent posts

Have the courage of your convictions

By Wes Trochlil | May 12, 2021

Have the courage of your convictions Having the courage of your convictions means you’re willing to do what you believe is right, even in the face of others disagreeing. I remember really hearing this for the first time from a coach early on in my consulting career. In that context, the coach was saying “You’re …

Have the courage of your convictions Read More »

Even your online directory is out of date!

By Wes Trochlil | May 5, 2021

Even your online directory is out of date! Back in the day of printed directories, there was an aphorism: “By the time your directory hits the street, it’s already out of date.” This was because the data had been collected six months in advance, then had to be collated, designed, sent to the printer, reviewed …

Even your online directory is out of date! Read More »

Start small

By Wes Trochlil | April 28, 2021

Start small When I work with my clients on projects that involve measuring member engagement, business intelligence, or data analysis, my advice is always the same: start small. Any one of these types of projects can be overwhelming, which is why it’s important to start small. This will allow you to focus and will provide opportunities to …

Start small Read More »

Some context, please

By Wes Trochlil | April 21, 2021

Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where the report defines associations by the number of members, but fails to discriminate between trade associations and individual associations. In other words, the report will talk about “associations with fewer than 500 members” as if a trade association with 450 members is somehow the …

Some context, please Read More »

Eventually automated emails get ignored

By Wes Trochlil | April 14, 2021

Eventually automated emails get ignored During the discovery and development phase of implementing a new AMS, it is not uncommon for staff to ask for automated emails from the system to alert staff to certain changes that are occurring. A couple of common examples: I’d like the system to send me an email when a …

Eventually automated emails get ignored Read More »

Older Posts

Dashboards

May 8, 2007

For years now I've been hearing from vendors about "dashboards." (I think the first time I heard the term was …

Dashboards Read More »

Attending TAUG

May 7, 2007

I had the opportunity to attend TMA Resources Annual Users Group meeting (TAUG) last week in Albuquerque. They put on …

Attending TAUG Read More »

Data Integrity Manager

May 2, 2007

I'm always urging my clients to develop staff positions that focus on maintenance of the database. And I don't mean …

Data Integrity Manager Read More »

Scroll to Top