Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

“The first time it lies to me is the last time I’ll use it.”

By Wes Trochlil | June 17, 2026

“The first time it lies to me is the last time I’ll use it.” Over the years, I’ve often chuckled under my breath when a client would tell me: “The system is giving me different answers to the same query. I think it’s making thing up!” In almost every case, what the client perceived to be […]

Older Posts

My third favorite tip…

May 15, 2009

This is the third in a series of tips from my book, Put Your Data to Work: 52 Tips and […]

My second favorite tip…

May 14, 2009

This is the second in a series of tips from my book, Put Your Data to Work: 52 Tips and […]

These are a few of my favorite tips…

May 13, 2009

With the recent release of my book, Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your […]

"That which no one owns, no one will care for"

May 12, 2009

I’ve seen this quote attributed to Aristotle, among others. Not sure who said it, but it rings true when it […]

Welcome to the 20th Century! Airlines discover CRM

May 8, 2009

I read in the Wall St. Journal that US airlines have finally begun adopting some CRM (customer relationship management) tools […]

Protech Users Conference 2009

May 7, 2009

I attended the Protech Users Conference last week in Washington DC. Here are some random thoughts on what I saw: […]

So many "leaders." Who do I follow?

May 5, 2009

I track nearly 40 different software companies that provide association management software of some form or another. And I chuckle […]

AMS Learning and Demo Days is Just Days Away

April 30, 2009

If you’re considering the search for a new association management system in the coming months, make sure you don’t miss […]

When should I hire full-time database help?

April 28, 2009

I get this question a lot from my clients, especially “smaller” clients (those under 25 staff). This issue becomes particularly […]

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