Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Online givers have lower retention rate

April 2, 2009

I found this very interesting. A recent report released by Target Analytics suggests that those that make online donations (as […]

Great idea for thanking your donors

March 31, 2009

I recently made a donation to NTEN’s scholarship fund for their annual meeting (NTC, which I wrote about here.) NTEN […]

CEO Interview Excerpts

March 26, 2009

I’ve posted a new article on my website, which is excerpts from the recent interviews I did with the CEOs […]

New Book Released!

March 24, 2009

I’m very pleased to announce the release of my new book, Putting Your Data to Work: 52 Tips and Techniques […]

Protech Begins Offering Hosted Solution for Smaller Associations

March 17, 2009

I’ve always thought the CRM for Members product that Protech Associates has built on top of the MSCRM product was […]

New White Paper Released: Nine Keys to AMS Success

March 12, 2009

I’ve posted a new white paper on my website, entitled “Nine Keys to Long Term Success of Your Association Management […]

When Vendors Go Bad

March 10, 2009

Last week while speaking at the Canadian Society of Association Executives, I had ocassion to meet two women from an […]

Reminder: Teleseminar on Training

February 26, 2009

There is still time to register for my upcoming teleseminar on database training, March 5, 2009, from noon to 10pm […]

Blindly Sending RFPs

February 24, 2009

I sometimes receive RFPs from associations actually looking for association management software (which I do not produce). If you’ve ever […]

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