Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

“The first time it lies to me is the last time I’ll use it.”

By Wes Trochlil | June 17, 2026

“The first time it lies to me is the last time I’ll use it.” Over the years, I’ve often chuckled under my breath when a client would tell me: “The system is giving me different answers to the same query. I think it’s making thing up!” In almost every case, what the client perceived to be […]

Older Posts

Paradigms shifting

April 23, 2009

I’m not a big fan of the phrase “paradigm shift,” but I recently experienced one first hand that I found […]

An amazing factoid

April 21, 2009

This information is two years old, but I suspect it hasn’t changed much. “The average middle manager spends about two […]

More shocking survey results

April 16, 2009

In this survey, Campbell Rinker asked a series of questions of non-profits about their primary donor/member management software. On page […]

Sorry, Guy, I Disagree…

April 14, 2009

In this article on destinationcrm.com, Guy Kawasaki says: “I think it’s inherently arrogant if you think that you are worth […]

Stop hoarding data!

April 7, 2009

When working with my clients on data conversions, I always point out that they should convert as little data as […]

Online givers have lower retention rate

April 2, 2009

I found this very interesting. A recent report released by Target Analytics suggests that those that make online donations (as […]

Great idea for thanking your donors

March 31, 2009

I recently made a donation to NTEN’s scholarship fund for their annual meeting (NTC, which I wrote about here.) NTEN […]

CEO Interview Excerpts

March 26, 2009

I’ve posted a new article on my website, which is excerpts from the recent interviews I did with the CEOs […]

New Book Released!

March 24, 2009

I’m very pleased to announce the release of my new book, Putting Your Data to Work: 52 Tips and Techniques […]

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