Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

“The first time it lies to me is the last time I’ll use it.”

By Wes Trochlil | June 17, 2026

“The first time it lies to me is the last time I’ll use it.” Over the years, I’ve often chuckled under my breath when a client would tell me: “The system is giving me different answers to the same query. I think it’s making thing up!” In almost every case, what the client perceived to be […]

Older Posts

Interview with Amith Nagarajan of Aptify

February 6, 2009

This is the sixth in a series of podcast interviews that I’ve been conducting with CEOs from providers of association […]

Just how important is your AMS?

February 3, 2009

It would seem, according to this recent article in Associations Now, that a properly functioning association management system is critical […]

Interview with Joanna Pineda of Matrix Group International

January 28, 2009

This is the fifth in a series of podcast interviews that I’ve been conducting with CEOs from providers of association […]

Interview with Kevin Hostutler of ACGI Software

January 26, 2009

This is the fourth in a series of podcast interviews that I’ve been conducting with CEOs from providers of association […]

Interview with Don Turner of ARC Solutions

January 23, 2009

This is the third in a series of podcast interviews that I’ve been conducting with CEOs from providers of association […]

Interview with Edi Dor of TMA Resources

January 21, 2009

This is the second in a series of podcast interviews that I’ve been conducting with CEOs from providers of association […]

Interview with Brian Bruffey of Protech Associates

January 19, 2009

This is the first in a series of podcast interviews that I’ve been conducting with CEOs from providers of association […]

Shocker! Poor customer service drives customers away

January 15, 2009

Sometimes I read things that are so patently obvious, I wonder why they’re even news. Accenture has released a survey […]

CiviCRM and Associations

January 13, 2009

CiviCRM is an open source CRM package designed specifically for the non-profit market. CiviCRM integrates with Drupal and Joomla, two […]

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