It would seem, according to this recent article in Associations Now, that a properly functioning association management system is critical to the long-term success of an association.
The article features four case studies on associations that were near the brink of bankruptcy but were then turned around. You’ll note that in two of the four case studies, the leadership mentioned the importance of having a good association management system.
Your database and your data are the backbone and lifeblood of your organization. In fact, they’re so important, that neglecting them can contribute to the failure of your organization. Are you taking proper care of your system?