Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Data management is improvisation

By Wes Trochlil | September 16, 2026

Data management is improvisation I was listening to a podcast recently featuring TV writer Rob Long. During the podcast he said (I’m paraphrasing) that, in order to be successful, one needs to learn to improvise, because nothing in life ever goes as planned. One of my favorite sayings is, “If you want to make God […]

Who own the AMS company is like the weather…

By Wes Trochlil | September 9, 2026

Who own the AMS company is like the weather… When I work with clients to find a new AMS, one of the most common questions I get is: “Is the software company owned by private equity or is it privately owned?” While I think this is a legitimate question to ask and have answered, it […]

“As good or better than me.”

By Wes Trochlil | September 2, 2026

“As good or better than me.” I was recently speaking with a software developer working on AI and we were discussing using natural language querying in an AMS. I told him, “The biggest challenge you face is that the first time the AI is wrong, staff will never use it again.” He agreed but then added: “The […]

Documentation is insurance

By Wes Trochlil | August 26, 2026

Documentation is insurance In a conversation with a client about their data management needs, the client pointed out that if they lost one or two key staff members, so much institutional knowledge would go with them that the association would have real difficulty managing their AMS. I recommended that they should document all of their key processes so […]

It all comes down to fundamentals

By Wes Trochlil | August 12, 2026

It all comes down to fundamentals I’m preparing for a webinar that I’m presenting in a couple of weeks, on using data to improve marketing and communications. This is a presentation (in one form or another) that I’ve made for nearly 20 years, and it includes an excellent case study of one association that dramatically improved their […]

Older Posts

Interview with Joanna Pineda of Matrix Group International

January 28, 2009

This is the fifth in a series of podcast interviews that I’ve been conducting with CEOs from providers of association […]

Interview with Kevin Hostutler of ACGI Software

January 26, 2009

This is the fourth in a series of podcast interviews that I’ve been conducting with CEOs from providers of association […]

Interview with Don Turner of ARC Solutions

January 23, 2009

This is the third in a series of podcast interviews that I’ve been conducting with CEOs from providers of association […]

Interview with Edi Dor of TMA Resources

January 21, 2009

This is the second in a series of podcast interviews that I’ve been conducting with CEOs from providers of association […]

Interview with Brian Bruffey of Protech Associates

January 19, 2009

This is the first in a series of podcast interviews that I’ve been conducting with CEOs from providers of association […]

Shocker! Poor customer service drives customers away

January 15, 2009

Sometimes I read things that are so patently obvious, I wonder why they’re even news. Accenture has released a survey […]

CiviCRM and Associations

January 13, 2009

CiviCRM is an open source CRM package designed specifically for the non-profit market. CiviCRM integrates with Drupal and Joomla, two […]

2009 Association Technology Conference is only two weeks away!

January 12, 2009

Have you registered for the 2009 Association Technology Conference & Expo yet? What are you waiting for? I’m told attendance […]

More on Contact Tracking

January 8, 2009

I’ve written in the past about establishing a contact tracking policy for your organization. In my experience, very few organizations […]

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