Blog: Wes’s thoughts, articles, and insights

My most recent posts

Data is for action

By Wes Trochlil | June 22, 2022

Data is for action When deciding whether or not to collect a piece of data, there is a simple question that will help you decide: “What action will I take on this data, either immediately or in the long-term?” If you can’t answer that question clearly, then you don’t need to collect that data. (Note: …

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Have you shopped yourself?

By Wes Trochlil | June 15, 2022

Have you shopped yourself? I’ve always been fascinated by the “secret shopper” concept. (Maybe it’s because I worked retail through high school and college). The concept is simple: Have someone “secretly” shop at your place of business, so you can experience exactly what your customers experience. My sense is that not many associations do this, and …

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To improve adoption, decrease the friction

By Wes Trochlil | June 1, 2022

To improve adoption, decrease the friction “Before you try to increase your willpower, try to decrease the friction in your environment.” – James Clear I’m a big fan of James Clear (who writes on habits) because so much of data management is about habits. What Clear is saying above is that if you want to change …

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“Is this normal?”

By Wes Trochlil | May 25, 2022

“Is this normal?” ne of the greatest parts about my job is that I get to work with so many different associations, which means I see all kinds of things that most of my clients never see. It also means I have a very deep perspective on how often something does or does not happen with associations …

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Give your staff more freedom, not less

By Wes Trochlil | May 18, 2022

Give your staff more freedom, not less I often tell my clients, when it comes to data management, I’m a big liberal; I believe you should give as many staff as possible the ability to edit data within your data management system (with proper training, of course!). The point of a centralized data management system is not just …

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Older Posts

Attending TAUG

May 7, 2007

I had the opportunity to attend TMA Resources Annual Users Group meeting (TAUG) last week in Albuquerque. They put on …

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Data Integrity Manager

May 2, 2007

I'm always urging my clients to develop staff positions that focus on maintenance of the database. And I don't mean …

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