Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

New Article Posted

October 2, 2008

I’ve posted a new article on my website, entitled “What’s Plaguing Associations 2008.” Of course, if you’re already on my […]

SAF's Technology White Paper

September 30, 2008

I work with Renato Cruz Sogueco, CIO of the Society of American Florists, on the ASAE Technology Section Council. At […]

Dashboards Redux

September 30, 2008

Back in May of last year, I wrote the following post, which in essence said “There’s a lot of talk […]

Speaking in Chicago

September 25, 2008

I’ll be speaking in Chicago next Thursday, October 2, for the Association Forum of Chicagoland. My presentation will be on […]

Aptify Users Conference

September 23, 2008

I attended the Aptify Users Conference in Chicago last week. I always enjoy the users conferences because I get a […]

Are benchmarks useful or not?

September 18, 2008

At a recent ASAE Technical Section Council meeting, there was a lot of talk about benchmarking. One participant said his […]

Too many demos, too much perfume

September 16, 2008

When I work with clients on system selection (or when I’m presenting on this topic), I point out that one […]

From CIO to CPO

September 11, 2008

At the recent ASAE Technology Section Council meeting, Heidi Byerly of the Society for Human Resource Management (SHRM) made the […]

Trust is critical to success

September 9, 2008

It may be a cliche, but one of the most critical elements to the long-term success of your database is […]

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