Thriving with Data

I’m presenting a webinar with Boston Conferencing on Thursday, July 30 at Noon Eastern. The title is :Thriving with Data: Using your organization’s data to improve marketing and communications with your members and customers.”

Here’s what you’ll learn:

  • The Trochlil Data Management Hierarchy, where your organization is, and how you can move to the next level.
  • The six prerequisites your organization must have in place in order to effectively analyze and use your data.
  • A process for identifying all of your useful data sources.
  • The nine data questions you should be able to answer instantly.
  • Case study of how one association used existing data to dramatically increase event attendance while at the same time reducing marketing costs.

I hope you can join me. Sign up here.

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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