Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Data management is improvisation

By Wes Trochlil | September 16, 2026

Data management is improvisation I was listening to a podcast recently featuring TV writer Rob Long. During the podcast he said (I’m paraphrasing) that, in order to be successful, one needs to learn to improvise, because nothing in life ever goes as planned. One of my favorite sayings is, “If you want to make God […]

Who own the AMS company is like the weather…

By Wes Trochlil | September 9, 2026

Who own the AMS company is like the weather… When I work with clients to find a new AMS, one of the most common questions I get is: “Is the software company owned by private equity or is it privately owned?” While I think this is a legitimate question to ask and have answered, it […]

“As good or better than me.”

By Wes Trochlil | September 2, 2026

“As good or better than me.” I was recently speaking with a software developer working on AI and we were discussing using natural language querying in an AMS. I told him, “The biggest challenge you face is that the first time the AI is wrong, staff will never use it again.” He agreed but then added: “The […]

Documentation is insurance

By Wes Trochlil | August 26, 2026

Documentation is insurance In a conversation with a client about their data management needs, the client pointed out that if they lost one or two key staff members, so much institutional knowledge would go with them that the association would have real difficulty managing their AMS. I recommended that they should document all of their key processes so […]

It all comes down to fundamentals

By Wes Trochlil | August 12, 2026

It all comes down to fundamentals I’m preparing for a webinar that I’m presenting in a couple of weeks, on using data to improve marketing and communications. This is a presentation (in one form or another) that I’ve made for nearly 20 years, and it includes an excellent case study of one association that dramatically improved their […]

Older Posts

Perform a six-month and one-year audit

May 15, 2008

Selection and implementation of a new association management system is an incredibly trying process. If done well, at the end […]

Consider "Touch Points"

May 13, 2008

I’m frequently asked by clients to review their business processes. That is, to look at how they process information throughout […]

Bad Data Destroys Value

May 8, 2008

I recently had the opportunity to sit in on a CRM session presented by Paul K. Ward. One of the […]

Trying to get more from tech training?

May 6, 2008

Here's a good article on technical training. Included in the article is the following brilliant observation: “Block out time immediately […]

Your comments are needed!

May 1, 2008

As you can see at this link, the ASAE Data Standards Committee has released a preliminary set of standards for […]

If you like these posts, you should read the articles!

April 29, 2008

Don’t forget, in addition to these great posts, I also post new articles to my website once a month or […]

Another cool feature in an AMS

April 24, 2008

I was attending a demo for one of my clients recently. They were taking a look at the IMPAK database […]

10 Steps to Getting the CRM Solution You Need

April 22, 2008

Here's a nice article on selecting a CRM solution, from InsideCRM. I know it's a nice article, because I'm quoted […]

Another Successful TAUG

April 17, 2008

TAUG is TMA Resources Annual Users Group meeting. This year they met in Louisville, and it was, once again, a […]

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