Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

“The first time it lies to me is the last time I’ll use it.”

By Wes Trochlil | June 17, 2026

“The first time it lies to me is the last time I’ll use it.” Over the years, I’ve often chuckled under my breath when a client would tell me: “The system is giving me different answers to the same query. I think it’s making thing up!” In almost every case, what the client perceived to be […]

Older Posts

10 Steps to Getting the CRM Solution You Need

April 22, 2008

Here's a nice article on selecting a CRM solution, from InsideCRM. I know it's a nice article, because I'm quoted […]

Another Successful TAUG

April 17, 2008

TAUG is TMA Resources Annual Users Group meeting. This year they met in Louisville, and it was, once again, a […]

Why IT projects fail

April 15, 2008

This article in TechNewsWorld, discusses the recent decision by the Census Bureau to abandon its use of handheld computers to […]

How Many Channels are You Using?

April 10, 2008

In the retail world, marketers often speak of "channels." Channels are the different methods of purchasing interaction between the customer […]

Be Honest with Yourself

April 8, 2008

Many years ago I was sitting in a meeting between a vendor and an association client. The vendor asked "How […]

Even the Big Guys Struggle with System Implementation

April 3, 2008

I think there is a common misconception among smaller organizations that somehow "big" companies don't have the same kinds of challenges with […]

"It's like trying too many perfumes…"

April 1, 2008

When I work with my clients on system selection, one thing I strongly advise them to do is limit the […]

"Always on purpose."

March 20, 2008

I had the pleasure of speaking with Ann Hamilton of Disney a few weeks ago. During our conversation, I asked […]

And speaking of backing up your data…

March 18, 2008

Yet another reason you want to be sure your backups are working… Disgruntled Employee Deletes Company's Files   (Hat tip, […]

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