Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

“The first time it lies to me is the last time I’ll use it.”

By Wes Trochlil | June 17, 2026

“The first time it lies to me is the last time I’ll use it.” Over the years, I’ve often chuckled under my breath when a client would tell me: “The system is giving me different answers to the same query. I think it’s making thing up!” In almost every case, what the client perceived to be […]

Older Posts

BI Case Study: National Defense Industrial Association

July 22, 2008

This is the last of four case studies on how associations are using business intelligence, about which I presented at […]

Reports are Better than Queries

July 17, 2008

I’m often asked by my clients, when pulling data, if they should use a report or a query. The answer, […]

BI Case Study: Professional Golfers Association

July 8, 2008

This is the third of four case studies on how associations are using business intelligence, about which I presented at […]

BI Case Study: National Association of College and University Business Officers

June 17, 2008

This is the second of four case studies on how associations are using business intelligence, about which I presented at […]

BI Case Study: Texas Medical Association

June 12, 2008

This is the first of four case studies on how associations are using business intelligence, about which I presented at […]

More vendors allowing changes to online help

June 10, 2008

As I noted here, I was pleased to see an AMS vendor provide client access to their online help system. […]

Using Business Intelligence: Transactional vs. Transformational

June 5, 2008

I was sitting in a consulting workshop a few weeks ago being led by Alan Weiss. Alan was making the […]

New Article Posted

June 3, 2008

I’ve posted a new article on my website, entitled “Business Intelligence: What it Means for Membership and Marketing.” Of course, […]

The Wisdom of Drucker

May 29, 2008

My favorite quote from Peter Drucker comes from The Effective Executive (written over 40 years ago!!). On page 5, Drucker […]

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