Blog: Wes’s thoughts, articles, and insights

[ai_chat_window]

My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Trying to get more from tech training?

May 6, 2008

Here's a good article on technical training. Included in the article is the following brilliant observation: “Block out time immediately […]

Your comments are needed!

May 1, 2008

As you can see at this link, the ASAE Data Standards Committee has released a preliminary set of standards for […]

If you like these posts, you should read the articles!

April 29, 2008

Don’t forget, in addition to these great posts, I also post new articles to my website once a month or […]

Another cool feature in an AMS

April 24, 2008

I was attending a demo for one of my clients recently. They were taking a look at the IMPAK database […]

10 Steps to Getting the CRM Solution You Need

April 22, 2008

Here's a nice article on selecting a CRM solution, from InsideCRM. I know it's a nice article, because I'm quoted […]

Another Successful TAUG

April 17, 2008

TAUG is TMA Resources Annual Users Group meeting. This year they met in Louisville, and it was, once again, a […]

Why IT projects fail

April 15, 2008

This article in TechNewsWorld, discusses the recent decision by the Census Bureau to abandon its use of handheld computers to […]

How Many Channels are You Using?

April 10, 2008

In the retail world, marketers often speak of "channels." Channels are the different methods of purchasing interaction between the customer […]

Be Honest with Yourself

April 8, 2008

Many years ago I was sitting in a meeting between a vendor and an association client. The vendor asked "How […]

Scroll to Top