Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

“The first time it lies to me is the last time I’ll use it.”

By Wes Trochlil | June 17, 2026

“The first time it lies to me is the last time I’ll use it.” Over the years, I’ve often chuckled under my breath when a client would tell me: “The system is giving me different answers to the same query. I think it’s making thing up!” In almost every case, what the client perceived to be […]

Older Posts

Serving Suggestions for your Database?

February 12, 2008

I was having some crackers and cheese spread (Wispride Port Wine) the other day, and noticed something on the side […]

A Simple Training Tip

February 7, 2008

If you do training, whether one-on-one, or in a classroom setting, here's a tip that will increase the learning retention […]

CRM Continues to Disappoint…and here's why

February 5, 2008

"CRM Continues to Disappoint" says the headline of this article on SearchCRM.com. In a nutshell, the companies that were surveyed […]

When is "Good Enough" Good Enough?

January 29, 2008

My friend and colleague Rob Pitzer at the Smithsonian Institution asked me a great question: "How do you deal with the […]

Great New Book Published by ASAE

January 24, 2008

Just received my copy of the book Membership Essentials from ASAE. The book is a collection of writings by association […]

Hot IT Trends for 2008 – The BI Buzz

January 22, 2008

SearchCIO-midmarket.com has a list of five hot IT trends for 2008, and surprise, surprise, business intelligence is on the list. […]

The rule of 100 and 1000

January 17, 2008

One of the steps during the database implementation process is data conversion. Part of the data conversion process is identifying which […]

Why you can't eliminate dupes

January 15, 2008

I’ll frequently hear from my clients and other database managers, “Our members keep creating duplicate records of themselves, rather than […]

About This Blog

January 11, 2008

This weblog is focused on the association management system (AMS) software market. The objective of this blog is to provide […]

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