Great New Book Published by ASAE

Just received my copy of the book Membership Essentials from ASAE. The book is a collection of writings by association executives on such topics as understanding your value proposition, membership categories and dues structures, and financial metrics for the membership professional.

And why do I think this book is so good? Because one of the chapters, “Association Management Database Systems,” was co-authored by me!

The book even comes with a CD of sample membership forms and spreadsheets. It really is quite a collection, and a must-have for anyone in the membership management business. So head over to ASAE’s bookstore and buy yourself a copy. And if you like, I can sign it for you.

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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