Great New Book Published by ASAE

Just received my copy of the book Membership Essentials from ASAE. The book is a collection of writings by association executives on such topics as understanding your value proposition, membership categories and dues structures, and financial metrics for the membership professional.

And why do I think this book is so good? Because one of the chapters, “Association Management Database Systems,” was co-authored by me!

The book even comes with a CD of sample membership forms and spreadsheets. It really is quite a collection, and a must-have for anyone in the membership management business. So head over to ASAE’s bookstore and buy yourself a copy. And if you like, I can sign it for you.

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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