Many years ago I was sitting in a meeting between a vendor and an association client. The vendor asked "How many members do you have?" The client, with a straight face, answered "It depends on who is asking."
Without a pause, I blurted out "That's insane! There should only be one answer to that question."
If you can't be honest about something as simple as "how many members do you have?" how can you be honest with the actual members? And how can you expect anyone to be honest with you?
So what do you think? Am I making too big a deal out of this? Are there times when the answer to a question as specific as "how many members do you have?" can be "It depends"?