Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Membership Director Postion Open

July 21, 2010

One of my former clients, the Licensing Executives Society, is seeking a membership director. LES is located in Alexandria, VA, […]

The Best Blog You're Not Reading

July 20, 2010

There are, of course, millions of blogs on the intertubes these days, so it always gives me great pleasure when […]

New Article Posted – Case Study: Custom Software vs Off-the-Shelf

July 19, 2010

A new article has been posted to my website. I’ve written in the past about why associations should avoid creating their […]

New Article Posted – Three Steps to Ensure Switching Systems Doesn't Slow You Down

June 17, 2010

A new article has been posted to my website. For many associations, making the change to a new database is not […]

A New Blog You Should be Reading

June 15, 2010

My client and colleague Dave Martin of the Electronic Retailing Association has just launched a new blog called the Dirty […]

Working in a homegrown system is malpractice

June 8, 2010

Yes, that’s harsh, but more and more it’s true. I’ve written before about how associations should not be in the […]

Tracking Volunteers and Form 990

June 4, 2010

At many of my recent talks, I’ve been discussing the importance of tracking and managing volunteers. Volunteerism is THE distinguishing […]

There is no single "correct" solution to any problem

June 3, 2010

And that’s why there are so many association management system (AMS) options available. Quite often I’m asked by potential clients […]

EDM Forges Partnership with Florida SAE

June 2, 2010

I’m pleased to announce that I’ve entered into a partnership with the Florida Society of Association Executives (FSAE) to offer […]

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