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Using your data to increase sales
A good friend of mine, Vinay Kumar, once owned a printing company that he grew from under $200,000 in annual […]
Have you ever actually MET your members?
I was recently reading about a speech that Emily Yellin, author of Your Call is (Not That) Important to Us, […]
More Requests Means Staff is USING the Database
There is an old aphorism in sales that objections are a sign of interest. In other words, whether a sales […]
Fewer Leads, Higher Sales
In a recent issue of CRM magazine, an article outlined how Beazer Homes was able to use their database (salesforce.com) […]
Success, not perfection, with your database
A colleague of mine asked me, at what point do you say: “Our database is good enough? We don’t need […]
Avectra Acquires NFI Studios
Avectra is one of the major players in the AMS market, and a company with which I’ve been associated for […]
New AMS Vendor Enters the Market
The latest product to be added to the large list of companies serving the association market is Membersuite. Membersuite is […]
Single Parenting and Data Management
For the past four days I’ve been a single parent. My wife has been on a well-deserved trip (to the […]
New Article Posted – Sometimes You HAVE to Customize
I’ve posted a new article to my website. Customizing your database is always an option, but it should be the […]
