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People, Process, & Technology
I’m not sure who first coined this phrase, but you hear it a lot in the CRM world (and in […]
ERA Seeking Marketing Manager
One of my past clients, The Electronic Retailing Association (ERA) is currently looking to fill an open position for a Marketing […]
New Article Posted – What AMS Vendors Think – 2010
I’ve posted a new article on my website. Over the past several years I’ve conducted a non-scientific survey of association […]
Using your data to increase sales
A good friend of mine, Vinay Kumar, once owned a printing company that he grew from under $200,000 in annual […]
Have you ever actually MET your members?
I was recently reading about a speech that Emily Yellin, author of Your Call is (Not That) Important to Us, […]
More Requests Means Staff is USING the Database
There is an old aphorism in sales that objections are a sign of interest. In other words, whether a sales […]
Fewer Leads, Higher Sales
In a recent issue of CRM magazine, an article outlined how Beazer Homes was able to use their database (salesforce.com) […]
Success, not perfection, with your database
A colleague of mine asked me, at what point do you say: “Our database is good enough? We don’t need […]
Avectra Acquires NFI Studios
Avectra is one of the major players in the AMS market, and a company with which I’ve been associated for […]
