Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Fewer Leads, Higher Sales

October 9, 2010

In a recent issue of CRM magazine, an article outlined how Beazer Homes was able to use their database (salesforce.com) […]

Success, not perfection, with your database

October 7, 2010

A colleague of mine asked me, at what point do you say: “Our database is good enough? We don’t need […]

Avectra Acquires NFI Studios

October 6, 2010

Avectra is one of the major players in the AMS market, and a company with which I’ve been associated for […]

New AMS Vendor Enters the Market

October 6, 2010

The latest product to be added to the large list of companies serving the association market is Membersuite. Membersuite is […]

Single Parenting and Data Management

October 5, 2010

For the past four days I’ve been a single parent. My wife has been on a well-deserved trip (to the […]

New Article Posted – Sometimes You HAVE to Customize

October 4, 2010

I’ve posted a new article to my website. Customizing your database is always an option, but it should be the […]

ASAE 2010 Annual Meeting Recap

August 25, 2010

I spent the last three days attending ASAE’s Annual Meeting in Los Angeles. The event included its usual array of […]

Database Administrator Position Open

August 9, 2010

One of my past clients, the Solar Electric Power Association, has listed a database administrator position. Details can be found […]

It's time for the Fourth Annual One-Question Survey!

July 28, 2010

If you are an association staffer or executive, I’d appreciate it if you could answer my one question survey. It will […]

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