Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

People, Process, & Technology

October 19, 2010

I’m not sure who first coined this phrase, but you hear it a lot in the CRM world (and in […]

ERA Seeking Marketing Manager

October 18, 2010

One of my past clients, The Electronic Retailing Association (ERA) is currently looking to fill an open position for a Marketing […]

New Article Posted – What AMS Vendors Think – 2010

October 14, 2010

I’ve posted a new article on my website. Over the past several years I’ve conducted a non-scientific survey of association […]

Using your data to increase sales

October 14, 2010

A good friend of mine, Vinay Kumar, once owned a printing company that he grew from under $200,000 in annual […]

Have you ever actually MET your members?

October 13, 2010

I was recently reading about a speech that Emily Yellin, author of Your Call is (Not That) Important to Us, […]

More Requests Means Staff is USING the Database

October 12, 2010

There is an old aphorism in sales that objections are a sign of interest. In other words, whether a sales […]

Fewer Leads, Higher Sales

October 9, 2010

In a recent issue of CRM magazine, an article outlined how Beazer Homes was able to use their database (salesforce.com) […]

Success, not perfection, with your database

October 7, 2010

A colleague of mine asked me, at what point do you say: “Our database is good enough? We don’t need […]

Avectra Acquires NFI Studios

October 6, 2010

Avectra is one of the major players in the AMS market, and a company with which I’ve been associated for […]

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