Blog: Wes’s thoughts, articles, and insights

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Encourage engagement with prizes!

By Wes Trochlil | June 9, 2021

Encourage engagement with prizes! One of the biggest challenges any organization faces when implementing a new system is user adoption. It’s difficult to get users to engage and make significant changes in their behavior, and user adoption is probably the single most important key to success with a new system. So to address that issue, one …

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Inertia

By Wes Trochlil | June 2, 2021

Inertia One definition of inertia is “to remain unchanged.” My sense is that many association processes, projects, or programs are the result of inertia. That is, the process, project, or program was begun with all the best intentions, but years later, it continues because no one has really asked the question: “Should we still be doing this?” Actual examples …

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When’s the “least bad” time?

By Wes Trochlil | May 26, 2021

When’s the “least bad” time? When working with clients on a new project, especially a new system launch, the question is always asked, “What’s the best time to do this?” And after a long discussion about all the possible dates and how none of them will really work, I usually suggest “How about we find …

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A poor launch can set the stage for YEARS

By Wes Trochlil | May 19, 2021

A poor launch can set the stage for YEARS It is not uncommon for me to get a call from a prospective client and hear something like: “We launched a new AMS last year, but it was a rushed implementation. We never really got things right from the start and now everyone is unhappy.” Too often, …

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Have the courage of your convictions

By Wes Trochlil | May 12, 2021

Have the courage of your convictions Having the courage of your convictions means you’re willing to do what you believe is right, even in the face of others disagreeing. I remember really hearing this for the first time from a coach early on in my consulting career. In that context, the coach was saying “You’re …

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Older Posts

More evidence that people want to pay online

October 31, 2007

It would seem this would be self-evident at this point in the game, but in case it's not, here's more …

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Quoted in CRMBuyer.com

October 29, 2007

I provided my thoughts on the Gartner CRM Summit these posts. But I was recently quoted on CRMBuyer.com for my …

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Avectra Scores BIG VC Money

October 26, 2007

The association management software world is known more for its smaller “mom and pop” vendors than for big software players. …

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The Wisdom of Children

October 25, 2007

At the dinner table with my family the other day, I was discussing an issue as my nine-year-old son listened …

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Data Management Malpractice

October 15, 2007

UPDATE: Link fixed  Terry Dowdy forwarded me his thoughts about this recent story in The Washington Post about The Nature Conservancy's …

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Soliciting Feedback from Members and Customers

October 12, 2007

Aside from your annual “member survey,” what kind of mechanisms does your organization have in place to collect feedback from …

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"Overreacting to Blips"

October 10, 2007

At the Gartner CRM conference I attended recently (see my posts here), an analyst listed five key points about metrics. …

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Impressive Customer Service Follow Up

October 5, 2007

I recently placed an online order at Jockey.com for some t-shirts. My order was delivered as promised, but what really got …

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Registration Kiosks

October 4, 2007

I've been hearing a lot lately from vendors about "registration kiosks." These are computers or kiosks set up in a …

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