Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Protech Launches New SaaS Product

November 5, 2010

Protech Associates, a long-time AMS vendor, has announced the release of their latest product line, Memberpoint. Memberpoint is a SaaS […]

Database Training and Your Dog

November 4, 2010

Over the years, I’ve written a whole bunch about training (Click here for all kinds of tips.) Recently, Donna Dunn, […]

Sometimes we just have to manage the exceptions

October 21, 2010

A client of mine was telling me about a problem they have with fraudulent credit card charges, which require a […]

People, Process, & Technology

October 19, 2010

I’m not sure who first coined this phrase, but you hear it a lot in the CRM world (and in […]

ERA Seeking Marketing Manager

October 18, 2010

One of my past clients, The Electronic Retailing Association (ERA) is currently looking to fill an open position for a Marketing […]

New Article Posted – What AMS Vendors Think – 2010

October 14, 2010

I’ve posted a new article on my website. Over the past several years I’ve conducted a non-scientific survey of association […]

Using your data to increase sales

October 14, 2010

A good friend of mine, Vinay Kumar, once owned a printing company that he grew from under $200,000 in annual […]

Have you ever actually MET your members?

October 13, 2010

I was recently reading about a speech that Emily Yellin, author of Your Call is (Not That) Important to Us, […]

More Requests Means Staff is USING the Database

October 12, 2010

There is an old aphorism in sales that objections are a sign of interest. In other words, whether a sales […]

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