Kudos to ASAE Foundation

I wrote here recently about my positive experience with donating to ASAE’s Foundation. Following my donation I received not one, not two, but three separate snail-mail communications from ASAE. One was my printed receipt (since it’s a tax deductible donation) and the other two were personal, hand written notes from Peter O’Neill (chairman of the Foundation) and Susan Robertson (president of the Foundation).

I would characterize my donation as modest. So it was hardly incumbent upon Susan and Peter to write a thank you note to me. But it’s polite, it’s appropriate, and you can bet that it will increase my likelihood of donating in the future.

Ask yourself: How are you acknowledging your members, donors, and even simply buyers of your association’s products and services? In this world of high tech, high touch becomes increasingly important.

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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