Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Workarounds aren't always bad

January 13, 2011

When I work with clients on their data management processes, I’m always looking for ways to make life easier for […]

Two Job Openings at DC-area Association

January 12, 2011

My colleague and client Dave Martin of the Electronic Retailing Association is seeking to fill two marketing positions. Marketing Manager […]

Managing Opt Outs

January 11, 2011

I’ve written several times before about managing email opt-outs (Here’s a short list). One issue that I continue to encounter […]

Sometimes One Feature is Enough

January 7, 2011

I use a Mac and thus I use Office 2008. Office 2011 was recently released, with much fanfare, in part […]

New Article Posted – The Timelessness of Business Process Review

December 17, 2010

I’ve posted a new article on my website. Way back in the 1900s (November 1996, to be exact), I wrote […]

Kudos to ASAE Foundation

November 29, 2010

I wrote here recently about my positive experience with donating to ASAE’s Foundation. Following my donation I received not one, […]

Association seeking iMIS Support Specialist

November 29, 2010

The National Recreation and Park Association has created a new position in the IT department and is currently looking for someone […]

Are you making it easy to give (or buy)?

November 15, 2010

I received, in the mail this weekend, a letter from the ASAE Foundation, asking me for a donation. Having been […]

Translator, Please.

November 9, 2010

I was speaking with Mike Murphy at the American Sociological Association about our upcoming session at the 2010 ASAE Technology […]

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