More Requests Means Staff is USING the Database

There is an old aphorism in sales that objections are a sign of interest. In other words, whether a sales prospect is agreeing with you or disagreeing with you, that’s okay, because it means they’re engaged. The worst type of behavior is indifference. And so it is with data management. Users that are requesting new functionality are engaged, and that’s a far cry better than users showing total indifference to the system.

I was talking with a client recently about their database, and something he said struck me: “Ever since we got our database under control, I’m getting a lot of requests for improvements and new functionality. Is that normal?”

Great news! That is EXACTLY what you want to be hearing from your users. If your staff is asking for new functionality in order to better use the data they already have, that means they are engaged and USING the system. This is a good thing.

So are your users asking for more functionality? Are they showing interest in the system? Are they engaged? Or are they indifferent, ignoring the system and setting up their own lists (those nasty rogue databases!)?

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

Scroll to Top