Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

SaaS CRM Market Set to Triple according to AMI

October 18, 2011

A recent article at destinationCRM.com discusses research from AMI-Partners that suggests that the software-as-a-service (SaaS) CRM market is set to undergo […]

New Article Posted – Five Significant Trends in Association Management Software

October 17, 2011

I’ve posted a new article on my website. The world of technology never stops changing, and certainly the same is true […]

25 Most Important Lessons in Membership Marketing

October 12, 2011

Tony Rossell at the Membership Marketing blog has listed the “25 Most Important Lessons in Membership Marketing” based on their […]

Business Intelligence Matters

October 11, 2011

A recent article in the Wall Street Journal highlighted the desperate need businesses have for workers skilled at analyzing data. […]

Little things can make a big impact

October 7, 2011

I was recently helping a client of mine with an AMS system selection. After a thorough review of needs and […]

Great article in Associations Now

October 6, 2011

David J. Martin, CAE, is CEO of the Society of Critical Care Medicine. He has written a great article for […]

Is your database holding you back on growing membership?

September 21, 2011

Apparently, a lot of associations feel this way. In Marketing General’s recently released 2011 Membership Marketing Benchmarking Report (available here), […]

New Article Posted – Three Keys to a Successful System Implementation

September 16, 2011

I’ve posted a new article on my website. I’ve got several clients going through the process of implementing a new association […]

From listservers to forums/communities

September 1, 2011

I’m seeing a growing trend among my clients, moving from listservers (the old-style Lyris-type lists that are completely email-driven, and […]

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