Business Intelligence Matters

A recent article in the Wall Street Journal highlighted the desperate need businesses have for workers skilled at analyzing data. The article outlines how many companies have been partnering with major US business schools to develop curriculum and certificate programs for data analytics.

The article makes it clear that finding individuals who have these skills is exceedingly difficult. From the article:

“XO Communications, a business-to-business telecommunications-services company, has been looking to increase its analytics team but is coming up short. Trent Taylor, director of customer intelligence at XO, said it isn’t easy to find someone who can pick up the business context while understanding statistics and how to structure a project.”

I’ve written a bunch about business intelligence in the past. The need for skilled data analysts will only increase as time goes on. What is your association doing when it comes to analyzing your data?

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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