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SaaS CRM Market Set to Triple according to AMI

SaaS CRM Market Set to Triple according to AMI
18 October 2011, by , in AMS Vendors, Research, 1 comment

A recent article at destinationCRM.com discusses research from AMI-Partners that suggests that the software-as-a-service (SaaS) CRM market is set to undergo double-digit year-over-year growth in the next five years. The research cites four reasons for this:

  1. Greater availability of broadband internet
  2. proliferation of wireless-enabled mobile devices
  3. the economy
  4. enterprise-class solutions with lower total cost of ownership

What I find fascinating about this  is that the association market, from my perspective, is on the front end of this trend. The vast majority of my clients are now choosing SaaS-based systems for their new AMS installations. The reasons cited above are exactly the reasons my clients give me, especially item #4. The simple fact is that there are many SaaS solutions available to the association market offering very good functionality at relatively affordable fees. While there are still plenty of premise-based solutions available, I haven’t seen a new premise-based offering enter this market in years (while several SaaS solutions have).

There’s no doubt in my mind that SaaS offerings will continue to increase their share of the association market.

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“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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