Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

No job satisfaction at your non-profit?

October 31, 2011

According to a recent article in the Chronicle of Philanthropy, “two reports…show a disconnect between what nonprofits provide to their […]

Inward vs. Outward focus of your AMS

October 27, 2011

One of the most significant changes in association management software over the past decade is the change in functionality focus […]

What are your database success metrics?

October 25, 2011

How do you know if you’re being successful with your existing data management system? For most organizations, the primary metric […]

SaaS CRM Market Set to Triple according to AMI

October 18, 2011

A recent article at destinationCRM.com discusses research from AMI-Partners that suggests that the software-as-a-service (SaaS) CRM market is set to undergo […]

New Article Posted – Five Significant Trends in Association Management Software

October 17, 2011

I’ve posted a new article on my website. The world of technology never stops changing, and certainly the same is true […]

25 Most Important Lessons in Membership Marketing

October 12, 2011

Tony Rossell at the Membership Marketing blog has listed the “25 Most Important Lessons in Membership Marketing” based on their […]

Business Intelligence Matters

October 11, 2011

A recent article in the Wall Street Journal highlighted the desperate need businesses have for workers skilled at analyzing data. […]

Little things can make a big impact

October 7, 2011

I was recently helping a client of mine with an AMS system selection. After a thorough review of needs and […]

Great article in Associations Now

October 6, 2011

David J. Martin, CAE, is CEO of the Society of Critical Care Medicine. He has written a great article for […]

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