Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

In case you've missed it…

August 30, 2011

There’s a great discussion going on here about the pros and cons of Salesforce.com in the association market. Scroll down […]

I've said it before, but it bears repeating…

August 29, 2011

Working in a homegrown system is malpractice. (Click here to read why.) I continue to marvel at the number of […]

"They ask, we deliver."

August 26, 2011

I was meeting with an association executive recently to discuss how I might help them with the selection of a […]

$15K of research for a $30K project

August 24, 2011

An association recently contacted me to help them review some proposals they’ve received from some AMS vendors. The association is […]

Trust is EVERYTHING

August 22, 2011

I was reminded of this again recently while shopping for a new car. Working with a local car dealer, I […]

Should your customers be able to cancel online?

August 18, 2011

Working with a client recently, I was surprised to learn that the association allows individuals who are currently registered for […]

ASAE Annual Re-Cap

August 10, 2011

I just returned from the ASAE Annual Meeting in St. Louis, and wanted to share some quick thoughts on the […]

DC Budgets and Sacred Zombie Cows (R)

July 26, 2011

The current debt ceiling debate going on in Washington right now has me thinking about how associations manage their budgets. […]

New Article Posted – Are we really insane?

July 25, 2011

I’ve posted a new article on my website. Albert Einstein is supposed to have said the definition of insanity is doing […]

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