Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

What are the most common benefits from implementing a new AMS?

August 8, 2016

On occasion when working with a client during the selection of a new AMS, my client will say something like […]

Retail sets the expectations of your members and customers

August 5, 2016

In my capacity as a consultant to associations, one of the things I do is pay attention to how retail […]

Some things you'll just have to do yourself (i.e., you can't expect your vendor to do it)

August 3, 2016

One of the more common complaints I hear from my clients is that the vendor doesn’t provide enough information about certain […]

Are your vendors backing up your data?

July 27, 2016

One of my favorite aphorisms in data management is “There are those who backup, and those who will.” Once you’ve […]

Which of these resources is most important?

July 25, 2016

I spoke at AAMSE’s annual conference last week, and prior to my session, I got to see Jeffrey Hausfeld of the […]

New Article Posted – 80% is Good Enough

July 20, 2016

In order to be successful with your AMS selection, there are two key points to keep in mind:  No system can […]

Private Equity firm invests in ASI, makers of iMIS

July 14, 2016

The latest in a string of private equity investments in the AMS space was announced earlier this week, as Bregal […]

Focus on the fundamentals

June 30, 2016

I’ve written about this before, but it bears repeating. Before you can go to advanced work like marketing segmentation and […]

Happiness = Reality divided by Expectations

June 29, 2016

I recently heard the author James Altucher make this statement, and a subsequent google search attributes it to the author Jodi […]

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