Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Private Equity firm invests in ASI, makers of iMIS

July 14, 2016

The latest in a string of private equity investments in the AMS space was announced earlier this week, as Bregal […]

Focus on the fundamentals

June 30, 2016

I’ve written about this before, but it bears repeating. Before you can go to advanced work like marketing segmentation and […]

Happiness = Reality divided by Expectations

June 29, 2016

I recently heard the author James Altucher make this statement, and a subsequent google search attributes it to the author Jodi […]

The Five Elements of Healthy Vendor Relationship (plus a bonus!)

June 27, 2016

I recently moderated a keynote presentation at ACGI’s Knowledge Days in Baltimore. The session, entitled “How to Keep a Healthy Marriage with […]

New Article Posted – It's time for your association to create a data records manager position

June 20, 2016

Several years ago, I suggested to a client of mine that they needed to add a new position to their […]

Rule of 100 and 1000 for ongoing data management

June 10, 2016

Many years ago I coined the Rule of 100 and 1,000, as it pertains to data conversions. (Click here to read […]

FREE Training Audio Recording

June 9, 2016

I while back I recorded a webinar on database training called “Don’t Waste Another Dollar On Training: How To Ensure Your Training […]

Take snapshots of your membership data for historical review

June 8, 2016

One of the more common requests I hear from my clients is that they’d like to be able to compare […]

Are you using "secret shoppers"? You should.

June 7, 2016

Every time I call my haircut place to make an appointment, I have the same experience. The person taking the […]

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