Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

Who ARE you?

October 7, 2016

One of my greater pet peeves is company websites that don’t list any contact information. I see this a lot […]

The data is only good if you use it and manage it

October 6, 2016

So very often in my meetings with clients, there will be discussions around the different data points the organization is collecting. […]

"It's like the family dinner"

October 4, 2016

I often recommend to my clients that they have regular meetings among their heaviest database users, to discuss all the issues related […]

Data management is a process, not an event

September 29, 2016

An event is something that occurs once. A process is something you do continually, over time. It’s that simple. Data […]

More Venture Capital in the AMS Space

September 27, 2016

The latest announcement of venture capital money investing in an AMS company is MemberSuite. As noted here, Revolution Ventures is […]

Are you "enabling" your board?

September 27, 2016

I once met with an association to discuss their data management issues. They were explaining to me that the systems they had […]

New articles posted

September 26, 2016

I’ve posted two new articles on my site: Fewer demos are better than more. Find out why here! What can […]

If you have to choose…

August 29, 2016

Choose customer functionality over staff functionality. Because our websites (customer-facing) and databases (staff-facing) are now intertwined and completely integrated, we may […]

Whether it's your fault or not…

August 23, 2016

Always start the conversation by asking “How can I help you with this?” This can be for anything in life, but I […]

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