Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

Keep your friends close, and your enemies closer

January 10, 2017

When I’m working with a new client on a project, for example, selection of a new AMS, they’ll often ask […]

Is anyone monitoring your "contact us" form?

January 9, 2017

I’ve written about this twice in the past year (here and here) so obviously some companies are not reading my blog! […]

How well are you managing your database?

January 4, 2017

Ever wonder how effectively you’re managing your database? This quiz I created, posted on the WildApricot blog, can help you figure […]

Have the courage of your convictions

December 7, 2016

To have the courage of your convictions means to do or say what you think is right no matter who […]

Are your business rules hurting your business?

December 5, 2016

I’ve written a LOT about business rules over the years. The reason I do is because business rules are generally […]

Credit card fees are a cost of doing business

December 2, 2016

Over the years, and even recently, I’ve had clients tell me they want to discourage their members and customers from […]

Bad Data = Bad System

November 28, 2016

In over 17 years of consulting, I can’t tell you how many times I’ve had a conversation similar to this […]

New Article Posted – Sales is NOT a Dirty Word

November 16, 2016

Every association is in the sales business. Whether you’re selling membership, event registrations, products, or certification programs, the fact is, […]

Database Maintenance: The Unsung Hero

November 2, 2016

A recent episode of the Freakonomics Podcast was entitled “In Praise of Maintenance,” and asked the question: “Has our culture’s […]

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