Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

When it comes to data management, what makes your association different?

May 16, 2017

If you’re looking for a new AMS, that’s one of the most important questions you can ask. What makes your […]

Your members "get it" when you tell them there's a system change

May 12, 2017

When my clients are working on implementing a new association management system, they often worry about how the members and customers will […]

Where does implementation fail? User acceptance testing

May 10, 2017

I’m often asked by my clients, “What’s the single most important success factor during system implementation?” That answer is easy: user […]

Concerned about Community Brands? I recommend watchful waiting

April 26, 2017

Unless you live under a rock, you’ve heard that Community Brands recently acquired YourMembership, Abila, and Aptify. And as of 9am […]

Is Salesforce the new Access?

April 24, 2017

I’ve noticed in the past few years that more and more associations are using Salesforce as one of (if not […]

It won't be just the technology that changes…

March 27, 2017

When you make a significant technology change, like the implementation of a new AMS or LMS, not only will you […]

FREE Webinar! Ask Me Anything

March 24, 2017

On Thursday, April 20, 2107, 1.3opm-2:30pm Eastern,Teri Carden, Founder of ReviewMyAMS, and I will be hosting a FREE Ask Us […]

New Article Posted – What do associations think of their AMS?

February 21, 2017

You can find out here, in my latest article: What Associations Think of Their AMS Of course, if you’re already […]

Be careful about requiring a home phone

January 30, 2017

I was completing an application online today for an organization I was joining. One of the required fields was “home phone.” […]

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