Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

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FREE Webinar! Ask Me Anything

March 24, 2017

On Thursday, April 20, 2107, 1.3opm-2:30pm Eastern,Teri Carden, Founder of ReviewMyAMS, and I will be hosting a FREE Ask Us […]

New Article Posted – What do associations think of their AMS?

February 21, 2017

You can find out here, in my latest article: What Associations Think of Their AMS Of course, if you’re already […]

Be careful about requiring a home phone

January 30, 2017

I was completing an application online today for an organization I was joining. One of the required fields was “home phone.” […]

Users meetings now augmented with quarterly calls

January 27, 2017

I’ve always been a HUGE advocate of software users groups. When I was on staff at an association and a […]

Do you know your member "sweetspot"?

January 27, 2017

When I talk with software vendors who are new to the association space (or at least new to me!), I […]

Users meetings now augmented with quarterly calls

January 26, 2017

I’ve always been a HUGE advocate of software users groups. When I was on staff at an association and a […]

Do you know your member "sweetspot"?

January 25, 2017

When I talk with software vendors who are new to the association space (or at least new to me!), I […]

Don't be afraid to follow your gut when choosing software

January 24, 2017

Consulting guru Alan Weiss often says “Logic makes you think, emotion makes you act.” I’m reminded of this when I […]

Are you using all of your AMS's features? And should you?

January 23, 2017

I read today that Nielsen reports that the average household has 189 channels. They watch 17 of them. That means the […]

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