An event is something that occurs once. A process is something you do continually, over time.
It’s that simple. Data management doesn’t happen once, it happens continuously.
You have a choice as to whether data management happens proactively or reactively. In other words, are you doing something about the data, or are you just letting data “happen”? If you just let it happen, eventually it will rot and become useless. You’ll be caught in the cycle of doom.
Process, not an event. Data management never ends. That’s the mindset you need to be successful.