Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

“The first time it lies to me is the last time I’ll use it.”

By Wes Trochlil | June 17, 2026

“The first time it lies to me is the last time I’ll use it.” Over the years, I’ve often chuckled under my breath when a client would tell me: “The system is giving me different answers to the same query. I think it’s making thing up!” In almost every case, what the client perceived to be […]

Older Posts

Take-aways from Gartner, Part 4

September 25, 2007

Other posts on the Gartner CRM Summit 2007 can be found here. One of the Gartner presenters identified three areas […]

Take-aways from Gartner, Part 3

September 24, 2007

Other posts on the Cartner CRM Summit 2007 can be found here. A prediction from the Gartner conference: Up to […]

Whose Responsibility is Quality Assurance?

September 21, 2007

A client of mine asked her vendor to make a fix to their database. After making the fix, the vendor […]

Take-aways from Gartner, Part 2

September 20, 2007

Other posts on the Gartner CRM Summit 2007 can be found here. According to one of the speakers during the […]

Take-aways from Gartner, Part 1

September 19, 2007

These next several posts will focus on issues raised during the Gartner CRM Conference Summit 2007 which I think are […]

Off to the Gartner Customer Relationship Management Summit

September 17, 2007

I'm attending the Gartner Customer Relationship Management Summit in beautiful Ft. Lauderdale for the next three days. Among other things, […]

Tips for Managing Your AMS Kick-off

September 12, 2007

Kristine Metter at AcademyHealth has been working with her staff as they go live with a new association management system. […]

The Power of the Handwritten Note

September 11, 2007

Over the past couple of months I’ve written two articles for ASAE’s magazine Associations Now. In both cases, once the […]

Even Forrester Research Agrees with Me

September 10, 2007

Forrester Research is an independent technology and market research company. Forrester recently released a list of its CRM “best practices.” […]

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