Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Off to the Gartner Customer Relationship Management Summit

September 17, 2007

I'm attending the Gartner Customer Relationship Management Summit in beautiful Ft. Lauderdale for the next three days. Among other things, […]

Tips for Managing Your AMS Kick-off

September 12, 2007

Kristine Metter at AcademyHealth has been working with her staff as they go live with a new association management system. […]

The Power of the Handwritten Note

September 11, 2007

Over the past couple of months I’ve written two articles for ASAE’s magazine Associations Now. In both cases, once the […]

Even Forrester Research Agrees with Me

September 10, 2007

Forrester Research is an independent technology and market research company. Forrester recently released a list of its CRM “best practices.” […]

Focus on the Real Objectives

September 6, 2007

Recently my wife and I went out of town and left our four kids with a babysitter for the weekend. […]

Micro-managing Kills Initiative

September 5, 2007

Why aren't more of your staff comfortable with working in your association's database? One reason may be micro-management. I've been […]

Modeling Behavior

August 31, 2007

The other day my two-year old daughter and I walked to our mailbox to mail a letter. The mailbox is […]

You gotta have a back up plan

August 30, 2007

No, I’m not talking about data back up this time. I’m talking about having a back up plan for how […]

Is there any information here?

August 29, 2007

Recently while driving along the GW Parkway (just outside DC) I came upon an electronic road sign (you know, the […]

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