Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

“The first time it lies to me is the last time I’ll use it.”

By Wes Trochlil | June 17, 2026

“The first time it lies to me is the last time I’ll use it.” Over the years, I’ve often chuckled under my breath when a client would tell me: “The system is giving me different answers to the same query. I think it’s making thing up!” In almost every case, what the client perceived to be […]

Older Posts

Focus on the Real Objectives

September 6, 2007

Recently my wife and I went out of town and left our four kids with a babysitter for the weekend. […]

Micro-managing Kills Initiative

September 5, 2007

Why aren't more of your staff comfortable with working in your association's database? One reason may be micro-management. I've been […]

Modeling Behavior

August 31, 2007

The other day my two-year old daughter and I walked to our mailbox to mail a letter. The mailbox is […]

You gotta have a back up plan

August 30, 2007

No, I’m not talking about data back up this time. I’m talking about having a back up plan for how […]

Is there any information here?

August 29, 2007

Recently while driving along the GW Parkway (just outside DC) I came upon an electronic road sign (you know, the […]

New Technology Requires Additional Attention

August 28, 2007

One of the more common mistakes I see is organizations assuming that they can add new technology without considering what […]

Why You Should Have a Test Environment

August 27, 2007

Many years ago while working as an association staffer, I was trying to kill some time on a Friday afternoon. […]

It's a Process, Not an Event

August 24, 2007

“So when we get our new database we’ll be done, right?” I can’t tell you how many times I’ve heard […]

Making It Easy To Buy From You

August 23, 2007

When I talk with my clients about how they process orders at their organization (whether it be membership joins and […]

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