Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Are your Rules Keeping Your Staff from Thinking?

October 1, 2007

Going through security at the airport the other day, I dutifully took my shoes off, pulled my laptop out of […]

Rants from Gartner

September 28, 2007

Other posts on the Cartner CRM Summit 2007 can be found here. Now that I’ve discussed all the take-aways from […]

Take-aways from Gartner, Part 6

September 27, 2007

Other posts on the Gartner CRM Summit 2007 can be found here. One of the Gartner presenters made the point […]

Take-aways from Gartner, Part 5

September 26, 2007

Note: This post is especially for Ben Martin. 😉 Other posts on the Cartner CRM Summit 2007 can be found […]

Take-aways from Gartner, Part 4

September 25, 2007

Other posts on the Gartner CRM Summit 2007 can be found here. One of the Gartner presenters identified three areas […]

Take-aways from Gartner, Part 3

September 24, 2007

Other posts on the Cartner CRM Summit 2007 can be found here. A prediction from the Gartner conference: Up to […]

Whose Responsibility is Quality Assurance?

September 21, 2007

A client of mine asked her vendor to make a fix to their database. After making the fix, the vendor […]

Take-aways from Gartner, Part 2

September 20, 2007

Other posts on the Gartner CRM Summit 2007 can be found here. According to one of the speakers during the […]

Take-aways from Gartner, Part 1

September 19, 2007

These next several posts will focus on issues raised during the Gartner CRM Conference Summit 2007 which I think are […]

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