Copies of Copies

I went to see my doctor the other day. At the end of the appointment, the doctor asked the receptionist to give me two sheets on "rotator cuff tendinitis" (which is what I'm being treated for).

The receptionist hands me two sheets of paper that look like they are about fifth or sixth generation copies. That is, the copy I was receiving was copied from a copy of a copy of a copy… well, you get the point.

The copies are so poor that I can barely read what they say. All of this begs the question: Do they not have computers in my doctor's office? The last time I checked, one could create a document in this fancy program called "Word," and every time you need another copy of it, you can click the print icon, and a brand-new, original copy prints from your printer.

Look around your organization. Are you distributing any kind of printed material that is not an original print from a printer (whether in-house or outsourced)? Print is cheap. There is absolutely no excuse for giving your members and customers anything but original copies of printed materials.

Not that I feel strongly about it.

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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