Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Only one can be best

February 26, 2020

Only one can be best One of my (many) pet peeves with software vendor marketing is when an AMS company […]

Seek to simplify

February 19, 2020

Seek to simplify When I work with my clients on system selection or implementation, one of the things I love […]

New Article Posted

February 17, 2020

Over the course of my 20 years of consulting to associations, I’ve run into several situations where the association is […]

Some problems are not problems

February 12, 2020

Some problems are not problems “A problem with no solution is not a problem, it’s a fact of life.” This […]

UI Matters!

January 29, 2020

UI Matters! Almost since I began consulting over 20 years, I’ve noted how important the user interface (UI) of a […]

Be careful with absolutes

January 28, 2020

Be careful with absolutes When I speak with clients I try to be careful about speaking in absolutes. I’ll catch […]

New Year’s Resolutions

January 22, 2020

New Year’s Resolutions Why do New Year’s Resolutions fail? Research suggests that part of the challenge is that the actual […]

Why Process is So Important

January 15, 2020

Why Process is So Important One of my favorite business authors is James Clear, who writes all about habit creation and management. […]

The Significant Change of SaaS Software

January 7, 2020

The Significant Change of SaaS Software One of the most significant technological changes in the AMS world is the advent […]

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