Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

How will you use that data?

April 6, 2022

How will you use that data? One of the beauties of technology today is how easy it is to collect data. […]

Pennywise and pound foolish

March 30, 2022

Pennywise and pound foolish One definition of the phrase “pennywise and pound foolish” is to “describe something that is done […]

How you respond matters

March 23, 2022

How you respond matters Very recently I wrote that I measure customer service by how a given company reacts to […]

Your one non-renewable resource

March 16, 2022

Your one non-renewable resource For any project, the three primary resources are time, money, and people. And with any project (and […]

No system is perfect

March 9, 2022

No system is perfect When working with my clients on the selection of a new system (whether it’s an AMS, […]

Ask your members to update their info

March 2, 2022

Ask your members to update their info One of the greatest data management challenges any association faces is keeping individual contact information […]

Customer vs. staff

February 23, 2022

Customer vs. staff In a properly designed AMS, when the customer goes online to your website to do business with […]

Measuring customer service

February 16, 2022

Measuring customer service When I work with clients on AMS selection, one question that often comes up is: “How good […]

Iterate or innovate?

February 9, 2022

Iterate or innovate? When moving to a new association management system, there is often an implicit question of whether the move […]

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