Why I write

Why I write

Thirty years ago, I started a new job as director of membership for a small trade association. It was my first real membership position, having worked in marketing and communications for four years prior at another trade association.

While I knew how associations worked, I had no real idea how to recruit, manage, and retain membership. Luckily, my office was located just a couple of blocks from ASAE's offices. ASAE's offices contained a library of books all about association management. (Remember, this was effectively before the internet existed.)

And so I spent hours every week at that library or with books I had purchased from ASAE, learning everything I could about how to be a membership manager in an association. And, in part thanks to those books, I was successful at doing something I had never done before.

Most of the authors of those books and articles were volunteers. They were unpaid. But they took the time to share their wisdom with others, and I've been forever grateful for that.

And so, that is why I write. I write because I believe I have experiences and knowledge (dare I say wisdom) that might be helpful to someone else attempting to go down a path I've already been down.

And maybe someday they will share their knowledge with someone else.

Wes's Wednesday Wisdom Archives

Look for small wins

June 19, 2019

Look for small wins One of the toughest things about system implementation is simply how […]

Are you closing the loop?

June 12, 2019

Are you closing the loop? If your association does a call for presentations for any […]

Declare victory and move on

June 5, 2019

Declare victory and move on The law of diminishing returns is the point at which the […]

Clean as you go

March 28, 2019

Clean As You Go A good cook or baker knows that, when working in the […]

Baby Steps

March 21, 2019

One of the keys to developing good data management habits is to be aware of […]

Success Requires Discipline

March 14, 2019

When it comes to data management, most of us know what to do; we just don’t […]

Take a moment to be grateful

March 7, 2019

Because we’re so focused on always improving what we have now, it’s easy to overlook […]

KPIs and Dashboards

February 28, 2019

I saw DJ Muller from MemberClicks speak on KPIs (key performance indicators). In his session […]

Documenting Process is Critical

February 22, 2019

When it comes to managing data successfully, process is critical. For example, a client of […]

Motion vs. Action

February 14, 2019

In James Clear’s book Atomic Habits (I recommend it!), he discusses the concept of motion vs. action. […]

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