New Year’s Resolutions

New Year's Resolutions

Why do New Year's Resolutions fail? Research suggests that part of the challenge is that the actual resolutions are too large/complex/difficult to achieve (e.g., I will lose 30 pounds by June 1st). And when we inevitably fail to reach the goal, we give up, telling ourselves "Well, I guess I just can't do that."

I see the same thing happening with data management. An unrealistic goal is set (e.g. "We'll have 99.5% accuracy with our email delivery by the end of the month!") and when the goal is (invariably) not reached, everyone declares "Welp, this is hopeless, no point in trying!"

A better approach is to set less specific and more achievable goals and to measure your progress frequently.

Suppose you have 80% email deliverability now. A more achievable goal would be to say "We're going to increase deliverability over the next three months," and then measure your progress every couple of weeks for the next three months. Some weeks you'll improve, some you may not. But you'll be working in the right direction and you'll likely develop a habit of continuing to work in that direction.

The idea isn't perfection (which can't be achieved) but progress, improvement, and success.

So what kind of New Year's Resolutions have you set for your data management? And are they realistic?

Wes's Wednesday Wisdom Archives

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January 18, 2023

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It’s quiet in here…maybe TOO quiet…

January 11, 2023

It’s quiet in here…maybe TOO quiet… One of the truisms of data management is that …

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It’s ALWAYS about expectations

January 4, 2023

It’s ALWAYS about expectations The headline reads: “Tesla sets record for vehicle deliveries, an increase …

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It’s hard to get UNangry

December 14, 2022

It’s hard to get UNangry I often emphasize to my clients the importance of testing …

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Some history IS important!

December 7, 2022

Some history IS important! When I’m advising clients on data conversion (moving data from one …

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“Many mickles make a muckle.”

November 30, 2022

“Many mickles make a muckle.” “Many mickles make a muckle.” – George Washington Apparently, this …

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It’s easy to collect; it’s harder to manage

November 16, 2022

It’s easy to collect; it’s harder to manage The beauty of today’s highly configurable AMS …

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Tell them why you want the data

November 9, 2022

Tell them why you want the data Because data is so easy to collect these …

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Don’t get hung up on something minor

November 2, 2022

Don’t get hung up on something minor I’m a problem solver. I love to solve …

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