Do you really need to approve them?

Do you really need to approve them?

I often joke that the very best (because it's simple and simple is best) business rule for membership is "Anyone with a pulse and a credit card can join." In other words, other than being able to pay, there are no other requirements for membership.

But very often I encounter associations who have an "approval process" for membership. That is, one can apply for membership but staff (or a committee) must approve that membership. When I dig deeper, I find that the vast majority of members are actually being approved, because in most cases, the applicants are self-selecting; that is, they know they are qualified for membership so they apply.

The end result is that this approval process only serves to keep new members from getting their membership instantaneously. As a result, new members can't get access to member privileges until approval comes, whether that's hours, days, or weeks later. (I worked with one association where membership approval could take up to six weeks, and they approved 99% of all applicants!)

So take a look at your membership join rules. Are you going through an approval process that is truly unnecessary? Don't make your new members jump through hoops. Take their name, take their money, and let them start enjoying member benefits now!

Wes's Wednesday Wisdom Archives

Data Management Strategy

January 12, 2022

Data Management Strategy Do you know what your data management strategy is? If you have …

Data Management Strategy Read More »

It’s always about trust

January 5, 2022

It’s always about trust When I work with clients on almost any data management project, …

It’s always about trust Read More »

You can’t outsource buy-in

December 16, 2021

You can’t outsource buy-in One factor consistent with all of my most successful projects is …

You can’t outsource buy-in Read More »

Use it or lose it!

December 8, 2021

Use it or lose it! I’m referring here to the data you collect. If you …

Use it or lose it! Read More »

“If I could only do one thing…”

December 1, 2021

“If I could only do one thing…” Managing data throughout your organization can be overwhelming. Do …

“If I could only do one thing…” Read More »


November 24, 2021

Gratitude As Thanksgiving in the US approaches, I’m reminded of the importance of gratitude, in …

Gratitude Read More »

“It’s more than I have, but less than I want.”

November 17, 2021

“It’s more than I have, but less than I want.” “It’s more than I have, …

“It’s more than I have, but less than I want.” Read More »

Don’t forget Parkinson’s Law

November 10, 2021

Don’t forget Parkinson’s Law “Work expands so as to fill the time available for its …

Don’t forget Parkinson’s Law Read More »

Just Respond

November 3, 2021

Just Respond Growing up my father used to tell my many siblings and me that …

Just Respond Read More »

People fear uncertainty, not change

October 27, 2021

People fear uncertainty, not change If you’ve ever worked on any big project that was …

People fear uncertainty, not change Read More »

Scroll to Top