Negativity bias is why we need database PR

Negativity bias is why we need database PR

I've written before how cognitive biases can affect data management. Another bias to add to the list is negativity bias. Simply put, our brains are hardwired to register and dwell on negative stimuli more than positive ones. Which is just another reason why it's important to practice database public relations.

As I write here, database public relations is the practice of taking proactive steps to talk about the good things in your database. Because our brains are hardwired to focus and dwell on "bad things," database PR works to counteract this natural tendency.

Nature abhors a vacuum and no system is in stasis. Either your data is getting better or getting worse, and if it's getting better, it's up to you to tell that to everyone who needs to know.

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