Negativity bias is why we need database PR

Negativity bias is why we need database PR

I've written before how cognitive biases can affect data management. Another bias to add to the list is negativity bias. Simply put, our brains are hardwired to register and dwell on negative stimuli more than positive ones. Which is just another reason why it's important to practice database public relations.

As I write here, database public relations is the practice of taking proactive steps to talk about the good things in your database. Because our brains are hardwired to focus and dwell on "bad things," database PR works to counteract this natural tendency.

Nature abhors a vacuum and no system is in stasis. Either your data is getting better or getting worse, and if it's getting better, it's up to you to tell that to everyone who needs to know.

Wes's Wednesday Wisdom Archives

Should you chug or sip?

October 21, 2026

Should you chug or sip? I was recently meeting with two staff at a client […]

Why bother with a consultant when I have AI?

October 14, 2026

Why bother with a consultant when I have AI? As AI becomes increasingly powerful, the […]

Guardrails can be helpful!

October 7, 2026

Guardrails can be helpful! When selecting a new AMS, I find my clients are often […]

“If you knew this information, what might you do differently?”

September 30, 2026

“If you knew this information, what might you do differently?” I had a conversation with […]

Showing is not teaching

September 23, 2026

Showing is not teaching In my experience, when new staff members are taught how to […]

Data management is improvisation

September 16, 2026

Data management is improvisation I was listening to a podcast recently featuring TV writer Rob […]

Who own the AMS company is like the weather…

September 9, 2026

Who own the AMS company is like the weather… When I work with clients to […]

“As good or better than me.”

September 2, 2026

“As good or better than me.” I was recently speaking with a software developer working […]

Documentation is insurance

August 26, 2026

Documentation is insurance In a conversation with a client about their data management needs, the client […]

It all comes down to fundamentals

August 12, 2026

It all comes down to fundamentals I’m preparing for a webinar that I’m presenting in […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top