Negativity bias is why we need database PR

Negativity bias is why we need database PR

I've written before how cognitive biases can affect data management. Another bias to add to the list is negativity bias. Simply put, our brains are hardwired to register and dwell on negative stimuli more than positive ones. Which is just another reason why it's important to practice database public relations.

As I write here, database public relations is the practice of taking proactive steps to talk about the good things in your database. Because our brains are hardwired to focus and dwell on "bad things," database PR works to counteract this natural tendency.

Nature abhors a vacuum and no system is in stasis. Either your data is getting better or getting worse, and if it's getting better, it's up to you to tell that to everyone who needs to know.

Wes's Wednesday Wisdom Archives

Try flowcharting your processes

October 21, 2020

Try flowcharting your processes Working with a client recently on their membership join process reminded me …

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“I just want a system I don’t have to fight with.”

October 14, 2020

“I just want a system I don’t have to fight with.” I asked my client: …

“I just want a system I don’t have to fight with.” Read More »

Inertia Contributes to Bad Data

October 7, 2020

Inertia Contributes to Bad Data Without knowing anything about your organization or its data, I’d …

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What are you doing with new contacts?

September 30, 2020

What Are You Doing with New Contacts/ I was very interested to read in a …

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Be Aware of Selection Bias

September 23, 2020

Be Aware of Selection Bias I wrote recently about the mistaken perception of older members …

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Some Things Just Take Time

September 16, 2020

Some Things Just Take Time I learned recently that an elephant’s gestation period is 18 …

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Sometimes It’s the Least Bad Choice

September 7, 2020

Sometimes It’s the Least Bad Choice Just like in life, sometimes when we’re making technology …

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Our Members Aren’t Tech Savvy

September 2, 2020

Our Members Aren’t Tech Savvy Having worked now in the association space for more than …

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Motion vs. Action

August 26, 2020

Motion vs. Action One key to successful data management is understanding the difference between motion …

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There is ALWAYS a Trade-off

August 19, 2020

There is ALWAYS a Trade-off I’ve written many times about trade-offs (you can read a …

There is ALWAYS a Trade-off Read More »

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