Negativity bias is why we need database PR

Negativity bias is why we need database PR

I've written before how cognitive biases can affect data management. Another bias to add to the list is negativity bias. Simply put, our brains are hardwired to register and dwell on negative stimuli more than positive ones. Which is just another reason why it's important to practice database public relations.

As I write here, database public relations is the practice of taking proactive steps to talk about the good things in your database. Because our brains are hardwired to focus and dwell on "bad things," database PR works to counteract this natural tendency.

Nature abhors a vacuum and no system is in stasis. Either your data is getting better or getting worse, and if it's getting better, it's up to you to tell that to everyone who needs to know.

Wes's Wednesday Wisdom Archives

Write it down!

December 6, 2023

Write it down! If you’re in the market for a new AMS (or any new […]

Why “weeding the garden” is so important

November 30, 2023

Why “weeding the garden” is so important One of the most important activities for maintaining […]

It’s time to stop excusing association professionals

November 15, 2023

It’s time to stop excusing association professionals I worked in associations for nearly 10 years, […]

More demos is not better

November 8, 2023

More demos is not better When I work with clients on selecting a new system, […]

The database owner should be “passionate”

November 1, 2023

The database owner should be “passionate” I’m frequently asked by my clients: “Who should we […]

Discipline is required

October 25, 2023

Discipline is required Last week I discussed the importance of taking action. To manage data […]

Action is required

October 18, 2023

Action is required Over my many years of consulting, one thing I’ve noticed about many associations […]

Some data analytics tips from the DAN “Science Fair”

October 11, 2023

Some data analytics tips from the DAN “Science Fair” Last week I had the opportunity […]

Are all your processes frictionless?

October 4, 2023

Are all your processes frictionless? I’m not a huge fan of buzzwords, but I love […]

Trends don’t need perfect data

September 27, 2023

Trends don’t need perfect data When it comes to analyzing data trends (changes in data […]

Scroll to Top