Negativity bias is why we need database PR
I've written before how cognitive biases can affect data management. Another bias to add to the list is negativity bias. Simply put, our brains are hardwired to register and dwell on negative stimuli more than positive ones. Which is just another reason why it's important to practice database public relations.
As I write here, database public relations is the practice of taking proactive steps to talk about the good things in your database. Because our brains are hardwired to focus and dwell on "bad things," database PR works to counteract this natural tendency.
Nature abhors a vacuum and no system is in stasis. Either your data is getting better or getting worse, and if it's getting better, it's up to you to tell that to everyone who needs to know.
![]()
Wes's Wednesday Wisdom Archives
Seek forgiveness rather than permission
Seek forgiveness rather than permission “Seek forgiveness, not permission.” I can’t remember when I first […]
Is a 360 degree view necessary?
Is a 360 degree view necessary? “A 360 degree view of our members should NOT […]
Why data matters
Why data matters I write about data because managing our data effectively will help us […]
It’s about process
It’s about process I’m in the midst of adding an AI agent to my website […]
Data integrity reports
Data integrity reports I speak and write a lot about data integrity reports. So I […]
The most important training tip
The most important training tip I’ve been sitting in a lot of database training sessions […]
Be careful about getting tangled
Be careful about getting tangled “We had done a lot to tangle ourselves up.” – […]
Discipline. Always discipline.
Discipline. Always discipline. I’ve been producing a newsletter in some form for over 25 years […]
Simpler is better
Simpler is better Recently, a client of mine was discussing how they manage membership reinstatements. […]
Baby steps
Baby Steps A journey of a thousand miles begins with a single step. You have […]
