Why I write

Why I write

Thirty years ago, I started a new job as director of membership for a small trade association. It was my first real membership position, having worked in marketing and communications for four years prior at another trade association.

While I knew how associations worked, I had no real idea how to recruit, manage, and retain membership. Luckily, my office was located just a couple of blocks from ASAE's offices. ASAE's offices contained a library of books all about association management. (Remember, this was effectively before the internet existed.)

And so I spent hours every week at that library or with books I had purchased from ASAE, learning everything I could about how to be a membership manager in an association. And, in part thanks to those books, I was successful at doing something I had never done before.

Most of the authors of those books and articles were volunteers. They were unpaid. But they took the time to share their wisdom with others, and I've been forever grateful for that.

And so, that is why I write. I write because I believe I have experiences and knowledge (dare I say wisdom) that might be helpful to someone else attempting to go down a path I've already been down.

And maybe someday they will share their knowledge with someone else.

Wes's Wednesday Wisdom Archives

Negativity bias is why we need database PR

November 13, 2019

Negativity bias is why we need database PR I’ve written before how cognitive biases can affect […]

A system change requires a culture change

November 6, 2019

A system change requires a culture change By its very nature, when you introduce a […]

Where is that data?

October 30, 2019

Where is that data? This is what data management nirvana looks like: When the question starts with […]

Be deliberate, but act quickly

October 23, 2019

Be deliberate, but act quickly Be deliberate, but act quickly. These are my words of […]

Why associations don’t like the “S” word

October 16, 2019

Why associations don’t like the “S” word A couple of weeks ago I asked my […]

The “S” stands for “Standard”

October 9, 2019

The “S” stands for “Standard” In a conversation with a past client, we were discussing […]

Is that meaningless data?

September 25, 2019

Is that meaningless data? I’m not a big quotes guy, but one of the few […]

Be aware of unintended consequences

September 18, 2019

Be aware of unintended consequences I’ve written before that every decision involves a trade-off. When […]

Positive change is harder to see

September 11, 2019

Positive change is harder to see Humans are wired to see negative change because we […]

MVP: Minimum Viable Product

September 4, 2019

MVP: Minimum Viable Product In product development there is a concept known as MVP, or […]

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