Is that meaningless data?

Is that meaningless data?

I'm not a big quotes guy, but one of the few I love comes from Peter Drucker in The Effective Executive: ""The greatest wisdom not applied to action and behavior is meaningless data."

Put another way: If the data tells you something but you don't act on it, that data is useless.

This is why I insist to my clients that collecting the least amount of data required to get the job done is always best. Because the reality is, even when we have more data, we rarely act on it.

For example: Are you collecting demographic data on your members? And if you are, how are you using that data? What action and behavior is actually being effected by knowing that data?

Now look at every piece of data you collect and ask yourself: "How is this data being used? What action and behavior is changing as a result of this data?" If you can't provide really solid answers to these questions, you probably don't need that data.

Like Drucker says: If you're not applying your wisdom, it's meaningless data.

Wes's Wednesday Wisdom Archives

Action isn’t the same as progress

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Start with the end in mind

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It’s quiet in here…maybe TOO quiet…

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It’s quiet in here…maybe TOO quiet… One of the truisms of data management is that …

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It’s ALWAYS about expectations

January 4, 2023

It’s ALWAYS about expectations The headline reads: “Tesla sets record for vehicle deliveries, an increase …

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It’s hard to get UNangry

December 14, 2022

It’s hard to get UNangry I often emphasize to my clients the importance of testing …

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Some history IS important!

December 7, 2022

Some history IS important! When I’m advising clients on data conversion (moving data from one …

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“Many mickles make a muckle.”

November 30, 2022

“Many mickles make a muckle.” “Many mickles make a muckle.” – George Washington Apparently, this …

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It’s easy to collect; it’s harder to manage

November 16, 2022

It’s easy to collect; it’s harder to manage The beauty of today’s highly configurable AMS …

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Tell them why you want the data

November 9, 2022

Tell them why you want the data Because data is so easy to collect these …

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Don’t get hung up on something minor

November 2, 2022

Don’t get hung up on something minor I’m a problem solver. I love to solve …

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