Is that meaningless data?

Is that meaningless data?

I'm not a big quotes guy, but one of the few I love comes from Peter Drucker in The Effective Executive: ""The greatest wisdom not applied to action and behavior is meaningless data."

Put another way: If the data tells you something but you don't act on it, that data is useless.

This is why I insist to my clients that collecting the least amount of data required to get the job done is always best. Because the reality is, even when we have more data, we rarely act on it.

For example: Are you collecting demographic data on your members? And if you are, how are you using that data? What action and behavior is actually being effected by knowing that data?

Now look at every piece of data you collect and ask yourself: "How is this data being used? What action and behavior is changing as a result of this data?" If you can't provide really solid answers to these questions, you probably don't need that data.

Like Drucker says: If you're not applying your wisdom, it's meaningless data.

Wes's Wednesday Wisdom Archives

Averages hide the extremes

January 6, 2021

Averages hide the extremes I can’t remember where I first heard it, but “averages hide …

Averages hide the extremes Read More »

Look up PARTIAL names!

December 24, 2020

Look up PARTIAL names! Train your staff to do look ups on partial names, not full …

Look up PARTIAL names! Read More »

Not Just Technology

December 16, 2020

Not Just Technology There was recently a discussion on the ASAE online community about project management …

Not Just Technology Read More »

Consider quitting

December 4, 2020

Consider quitting Patient: “Doctor, it hurts when I do this.” Doctor: “Then stop doing that.” …

Consider quitting Read More »

There is nothing so permanent as business rules

November 25, 2020

There is nothing so permanent as business rules Nobel Prize-winning economist Milton Friedman said, “There’s nothing …

There is nothing so permanent as business rules Read More »

Budget for feature discovery and adoption

November 18, 2020

Budget for feature discovery and adoption When developing a budget for implementation of a new …

Budget for feature discovery and adoption Read More »

Customize staff pages for better user adoption

November 11, 2020

Customize staff pages for better user adoption The single most important element to data management …

Customize staff pages for better user adoption Read More »

Don’t ask questions for which you already know the answer

November 4, 2020

Don’t ask questions for which you already know the answer I was recently completing an …

Don’t ask questions for which you already know the answer Read More »

All decisions involve risk

October 28, 2020

All decisions involve risk Whether it’s choosing a new AMS or introducing a new product …

All decisions involve risk Read More »

Try flowcharting your processes

October 21, 2020

Try flowcharting your processes Working with a client recently on their membership join process reminded me …

Try flowcharting your processes Read More »

Scroll to Top