Why I write

Why I write

Thirty years ago, I started a new job as director of membership for a small trade association. It was my first real membership position, having worked in marketing and communications for four years prior at another trade association.

While I knew how associations worked, I had no real idea how to recruit, manage, and retain membership. Luckily, my office was located just a couple of blocks from ASAE's offices. ASAE's offices contained a library of books all about association management. (Remember, this was effectively before the internet existed.)

And so I spent hours every week at that library or with books I had purchased from ASAE, learning everything I could about how to be a membership manager in an association. And, in part thanks to those books, I was successful at doing something I had never done before.

Most of the authors of those books and articles were volunteers. They were unpaid. But they took the time to share their wisdom with others, and I've been forever grateful for that.

And so, that is why I write. I write because I believe I have experiences and knowledge (dare I say wisdom) that might be helpful to someone else attempting to go down a path I've already been down.

And maybe someday they will share their knowledge with someone else.

Wes's Wednesday Wisdom Archives

Only one can be best

February 26, 2020

Only one can be best One of my (many) pet peeves with software vendor marketing […]

Seek to simplify

February 19, 2020

Seek to simplify When I work with my clients on system selection or implementation, one […]

Some problems are not problems

February 12, 2020

Some problems are not problems “A problem with no solution is not a problem, it’s […]

UI Matters!

January 29, 2020

UI Matters! Almost since I began consulting over 20 years, I’ve noted how important the […]

Be careful with absolutes

January 28, 2020

Be careful with absolutes When I speak with clients I try to be careful about […]

New Year’s Resolutions

January 22, 2020

New Year’s Resolutions Why do New Year’s Resolutions fail? Research suggests that part of the […]

Why Process is So Important

January 15, 2020

Why Process is So Important One of my favorite business authors is James Clear, who writes all […]

The Significant Change of SaaS Software

January 7, 2020

The Significant Change of SaaS Software One of the most significant technological changes in the […]

Always, ALWAYS budget for more training

December 18, 2019

Always, ALWAYS budget for more training Always, ALWAYS budget for more training. I don’t know how else […]

We’ve always done it that way

December 11, 2019

We’ve always done it that way A couple of weeks ago I wrote about approving memberships, […]

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