Are all your processes frictionless?
I'm not a huge fan of buzzwords, but I love the word "frictionless" as it applies to data management.
Frictionless is a fancy word for making a process as effortless as possible. Or as I like to say, with a minimal number of hoops to jump through.
When I work with my clients on business processes, I'm always looking for ways to eliminate steps. I will ask: "What are we trying to achieve? And what is the minimum data required (MDR) to achieve that?"
Amazon's "Buy Now" button is a great example of this. With "Buy Now" I choose a product, I click "Buy Now" and Amazon defaults in my shipping address and payment information. (I can still change these if I like.) This is frictionless buying.
So take a hard look at all of your processes and ask yourself: "Are these as frictionless as we can make them?"
![]()
Wes's Wednesday Wisdom Archives
When’s the “least bad” time?
When’s the “least bad” time? When working with clients on a new project, especially a […]
A poor launch can set the stage for YEARS
A poor launch can set the stage for YEARS It is not uncommon for me […]
Have the courage of your convictions
Have the courage of your convictions Having the courage of your convictions means you’re willing […]
Even your online directory is out of date!
Even your online directory is out of date! Back in the day of printed directories, […]
Start small
Start small When I work with my clients on projects that involve measuring member engagement, […]
Some context, please
Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where […]
Eventually automated emails get ignored
Eventually automated emails get ignored During the discovery and development phase of implementing a new […]
The challenge the AMS providers see
The challenge the AMS providers see Over the years I’ve asked AMS providers what they […]
Be careful about “solutioning” too quickly
Be careful about “solutioning” too quickly One of the great things about software developers is […]
What’s our next action?
What’s our next action? As you can imagine, I spend a lot of time in […]
