Are all your processes frictionless?
I'm not a huge fan of buzzwords, but I love the word "frictionless" as it applies to data management.
Frictionless is a fancy word for making a process as effortless as possible. Or as I like to say, with a minimal number of hoops to jump through.
When I work with my clients on business processes, I'm always looking for ways to eliminate steps. I will ask: "What are we trying to achieve? And what is the minimum data required (MDR) to achieve that?"
Amazon's "Buy Now" button is a great example of this. With "Buy Now" I choose a product, I click "Buy Now" and Amazon defaults in my shipping address and payment information. (I can still change these if I like.) This is frictionless buying.
So take a hard look at all of your processes and ask yourself: "Are these as frictionless as we can make them?"
Wes's Wednesday Wisdom Archives
Ask your members to update their info
Ask your members to update their info One of the greatest data management challenges any association […]
Customer vs. staff
Customer vs. staff In a properly designed AMS, when the customer goes online to your […]
Measuring customer service
Measuring customer service When I work with clients on AMS selection, one question that often […]
Iterate or innovate?
Iterate or innovate? When moving to a new association management system, there is often an implicit […]
Who is in control?
Who is in control? Speaking with a client once about their database project, the client […]
Sometimes Staff Has to do the Work
Sometimes staff has to do the work… As a child, I was attracted to computers […]
Documentation and the Great Resignation
Documentation and the Great Resignation Unless you’ve been living under the proverbial rock, you’ve heard […]
Data Management Strategy
Data Management Strategy Do you know what your data management strategy is? If you have […]
It’s always about trust
It’s always about trust When I work with clients on almost any data management project, […]
You can’t outsource buy-in
You can’t outsource buy-in One factor consistent with all of my most successful projects is […]