How will you use that data?

How will you use that data?

One of the beauties of technology today is how easy it is to collect data. Add a field to your database, set up a survey, collect the data. Couldn't be easier, right?

But there are several trade-offs involved (as there always are!). One of those is that odds are good that whatever data point you choose to collect will likely need to be maintained over time (i.e., it's not a static piece of data, like date of birth, but a dynamic one like area of practice).

And so when you decide to collect a new piece of data, you should ask yourself several questions, including how will you collect the data, who is responsible for collecting it, and who is responsible for keeping it updated.

But here's the most important question of all: what will you DO with the data once you've collected it? Are you collecting it to learn more about your audience and thus change how you interact with them? Or is it "just interesting" data? What action will you take?

My rule of thumb is simple: If the data you want to collect doesn't give you the opportunity to change how you do things, then it's probably "just interesting" data and won't be worth the effort to collect.

So be wary of collecting new data. Just because it's easy to do doesn't mean you should do it.

Wes's Wednesday Wisdom Archives

It’s not what happens, but how you react…

February 21, 2024

It’s not what happens, but how you react… “It’s not what happens to you, but […]

Saying it and doing it are two different things

February 14, 2024

Saying it and doing it are two different things When I work with my clients […]

Benefits downstream are difficult to implement

February 7, 2024

Benefits downstream are difficult to implement In my 25 years of consulting, one of the […]

Your first answer may NOT be the right answer!

January 31, 2024

Your first answer may NOT be the right answer! I’m a big believer in “go […]

You don’t have to automate EVERYTHING to be successful

January 25, 2024

You don’t have to automate EVERYTHING to be successful I was discussing a data management […]

Technology won’t solve your process problems

January 17, 2024

Technology won’t solve your process problems Over the past few years I’ve watched as many […]

“Screen noise” is a real thing. You might be able to fix it.

January 10, 2024

“Screen noise” is a real thing. You might be able to fix it. One of […]

Success Starts at the Top

December 20, 2023

Success Starts at the Top I recently had a conversation with an association staffer who was […]

Who are you bringing along?

December 13, 2023

Who are you bringing along? Last week I had the opportunity to attend the AWTC […]

Write it down!

December 6, 2023

Write it down! If you’re in the market for a new AMS (or any new […]

Scroll to Top